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ÐÓ°É´«Ã½ University will be one of the most distinguished public universities in Canada and beyond, and will fulfill its special obligations to the people of Newfoundland and Labrador.

ÐÓ°É´«Ã½ University is an inclusive community dedicated to innovation and excellence in teaching and learning, research, scholarship, creative activity, service and public engagement.

ÐÓ°É´«Ã½ welcomes and supports students and scholars from all over the world and contributes knowledge and expertise locally, nationally, and internationally.

1. Excellence: Encouraging and promoting excellence through innovation and creativity, rigor and pragmatism.
2. Integrity: Being honest and ethical in all interactions, maintaining the highest ethical standards in teaching, research, public engagement and service.
3. Collegiality: Engaging others with respect, openness and trust in pursuit of a common purpose, having regard for individuals, ideals and the institution as a whole.
4. Inclusiveness and diversity: Embracing and acting on responsibility to guarantee diversity and equity.
5. Responsiveness: Being receptive to individuals and communities.
6. Accountability: Accepting responsibility for achievement of common goals and objectives.
7. Freedom and Discovery: Supporting the freedom to pursue knowledge that is based on individual and collective intelligence, curiosity, ingenuity and creativity.
8. Recognition: Acknowledging, tangibly, all aspects of university enterprise including teaching and learning, research, scholarship, creative activity and public engagement.
9. Responsibility to place: Valuing and fulfilling the special obligation to the people of Newfoundland and Labrador by supporting and building capacity for excellence that:
   • Addresses needs and opportunities for Newfoundland and Labrador,
   • Engages the university community on matters of national and international significance,
   • Produces and delivers academic programs of national and international calibre, and
   • Recognizes the dynamic opportunities presented by a multi-campus institution.
10. Responsibility to learners: Recognizing students as a first priority and providing the environment and support to ensure their academic and personal success.
11. Interdisciplinary collaboration: Supporting overarching themes in all pursuits that cut across academic units and address significant opportunities and challenges for which ÐÓ°É´«Ã½ is particularly well positioned to build nationally and internationally recognized capacity.
12. Sustainability: Acting in a manner that is environmentally, economically and socially sustainable in administration, academic and research programs.