2007-2008
News Release
REF NO.: 17
SUBJECT: Opinion survey indicates people of the province view their university positively and place higher value on higher education than Canadian counterparts
DATE: October 18, 2007
The results are in. The people of this province regard their university, ÐÓ°É´«Ã½, favorably and believe more strongly in the value of a university-level education than their Canadian counterparts.
These were just some of the results coming out of a public opinion survey undertaken by ÐÓ°É´«Ã½ in July 2007. The survey was conducted using questions that had also been used in 2004 and 1997, with minor updating. One multi-part question was added: It was drawn from a national public opinion survey about universities conducted by the Association of Universities and Colleges Canada (AUCC).
OmniFacts Market Research conducted the data collection (and preliminary analysis) via a phone survey of 800 respondents in Newfoundland and Labrador. ÐÓ°É´«Ã½’s Centre for Institutional Analysis and Planning conducted the data analysis and prepared the final report.
“Overall the results are not significantly different from those in previous years,” said Dr. Axel Meisen, president of ÐÓ°É´«Ã½.
“I am pleased that the public’s view of ÐÓ°É´«Ã½ clearly remains very positive and supportive. A public opinion survey is only a snapshot in time of a population’s thoughts, but the views collected in this survey echo what we heard in our recent public consultations for strategic planning and in regular feedback we receive in less formal ways. I have always maintained that ÐÓ°É´«Ã½ University is one of the province’s strongest assets, one that contributes to the economic, social and cultural development of this province. I am encouraged to see that the people of the province value this institution so highly.”
ÐÓ°É´«Ã½ periodically asks the people of the province for their opinions of the institution through a survey. This survey was conducted in early July 2007, as well as in 2004 and in 1997. This survey complements a number of other feedback mechanisms that ÐÓ°É´«Ã½ employs, including student surveys, graduate surveys, public consultations on strategic planning, and meetings with community-based, professional, governmental and other groups.
The survey indicates that ÐÓ°É´«Ã½ University continues to be valued highly by the people of the province. There appeared to be little change in the attitudes since the 2004 and 1997 surveys. Highlights of the survey results – which are available at – include:
· 82 per cent of the 800 respondents indicated that they are likely to recommend ÐÓ°É´«Ã½ to others. Location and reputation are the top reasons why respondents said they would recommend ÐÓ°É´«Ã½; other frequently cited factors were quality of programs and teaching, and cost.
· 61 per cent agree or strongly agree that ÐÓ°É´«Ã½ is operated in a cost-effective manner (62 per cent in 2004; 48 per cent in 1997).
· 75 per cent disagree or strongly disagree that public funding for ÐÓ°É´«Ã½ should be decreased (75 per cent in 2004; 72 per cent in 1997).
· 89 per cent agree or strongly agree that ÐÓ°É´«Ã½’s research and development produces many economic benefits for the province (89 per cent in 2004; 79 per cent in 1997).
· 87 per cent agree or strongly agree that ÐÓ°É´«Ã½’s research and development produces many cultural benefits for the province.
· 81 per cent agree or strongly agree that ÐÓ°É´«Ã½’s research capabilities are among the best in the world (81 per cent in 2004).
The people of this province have stronger positive views about the value of university education than others in Canada (provincial data compared with national data on same question – 82 per cent versus 72 per cent).
They also believe more strongly that government should spend more to enhance the quality of the education experience of students at university (95 per cent versus 71 per cent).
Newfoundlanders and Labradorians are more convinced than other Canadians of the long-terms benefits of university research activities (96 per cent versus 83 per cent). Ninety-four per cent of the people surveyed in this province believe that government should invest more to support university research, compared to 75 per cent nationally.
Study abroad and work abroad programs and other means to prepare students for success in a globalized world were supported by 90 per cent of those surveyed in this province versus 71 per cent of other Canadians. Eighty-nine per cent of people here (versus 59 per cent in other parts of Canada) indicated that universities help students develop the international skills needed in today’s labour market.
On the value for money question, 82 per cent of the people surveyed here (versus 63 per cent of Canadians elsewhere) agreed that considering the cost of a university education as well as the training and skills obtained, a university education offers excellent value for money. This may reflect ÐÓ°É´«Ã½’s modest tuition fees, about $2,500 per year, and the relatively lower cost of living in Newfoundland and Labrador.
For more information on the national survey by AUCC, see .
The results of the Newfoundland and Labrador survey are considered accurate to within +/-3.5 percentage points, 19 times out of 20.
REF NO.: 17
SUBJECT: Opinion survey indicates people of the province view their university positively and place higher value on higher education than Canadian counterparts
DATE: October 18, 2007
· 82 per cent of the 800 respondents indicated that they are likely to recommend ÐÓ°É´«Ã½ to others. Location and reputation are the top reasons why respondents said they would recommend ÐÓ°É´«Ã½; other frequently cited factors were quality of programs and teaching, and cost.
· 61 per cent agree or strongly agree that ÐÓ°É´«Ã½ is operated in a cost-effective manner (62 per cent in 2004; 48 per cent in 1997).
· 75 per cent disagree or strongly disagree that public funding for ÐÓ°É´«Ã½ should be decreased (75 per cent in 2004; 72 per cent in 1997).
· 89 per cent agree or strongly agree that ÐÓ°É´«Ã½’s research and development produces many economic benefits for the province (89 per cent in 2004; 79 per cent in 1997).
· 87 per cent agree or strongly agree that ÐÓ°É´«Ã½’s research and development produces many cultural benefits for the province.
· 81 per cent agree or strongly agree that ÐÓ°É´«Ã½’s research capabilities are among the best in the world (81 per cent in 2004).
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